NeruLink
RFID meets blockchain.
A phygital product for brands.
Embed a chip.
Tap a phone.
Any object becomes a programmable, verifiable digital experience.
17+ brand activations since 2023.
Across luxury, retail, music, fashion, and live events.
How it Works
Each chip points to a unique digital record.
Each tap opens a one-time URL.
Uncopyable.
Unrepeatable.
Web3, made invisible.
No wallet popups.
No seed phrases.
No crypto in sight.
Tap an object,
and it becomes an album, a badge, a quest, a key.
The chip proves the object.
The blockchain proves the owner.
Together:
redemption, mints, access, and ticketing that cannot be faked.
What happened
5 brands adopted.
10+ projects shipped.
10,000+ physical items adopted our chips.
100,000+ scans recorded.
My role
Product & Operations Lead.
I led everything outside of engineering.
Business development.
Client interviews.
Product planning.
Wireframes.
Figma prototypes.
UIUX.
Brand design.
Project management.
Supplier coordination.
Pricing.
Delivery.
Maintenance.
I worked with backend engineers, smart contract engineers, frontend contractors, and RFID suppliers.
I translated unclear client needs into product flows.
Then helped the team ship them.
